For the campaign, Škoda Auto has partnered with French illustrator Cécile Dormeau and London-based illustrator Erin Aniker. Their designs incorporate the original graffiti and transform it into bold visual imagery that promotes the women’s race and encourages fans to follow the action through #WatchTheFemmes, the official race hashtag.

","For the campaign, Škoda Auto has partnered with French illustrator Cécile Dormeau and London-based illustrator Erin Aniker. Their designs incorporate the original graffiti and transform it into bold visual imagery that promotes the women’s race and encourages fans to follow the action through #WatchTheFemmes, the official race hashtag.","markdown","For the campaign, Škoda Auto has partnered with French illustrator Cécile Dormeau and London-based illustrator Erin Aniker. Their designs incorporate the original graffiti and transform it into bold visual imagery that promotes the women's race and encourages fans to follow the action through #WatchTheFemmes, the official race hashtag.\n","/conf/customerfrontends/settings/dam/cfm/models/article-text-v1","718bd19b-943a-42e1-8e8c-840bd5bf17b0","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-06-image",[],{"_77":2194},{"_2129":2189,"_2190":2191,"_2192":2215},"kim_2ee84de4","Meredith Kelly Global Head of Marketing at Škoda","urn:aaid:aem:ab1012e7-74b9-4734-b122-5819d78f97de","d67adf1b-b79d-4498-949e-b5495fec0f0c","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-05-text",[],{"_77":2207},{"_2202":2221,"_397":2222,"_2205":2223},"

\n“Škoda started as a bicycle brand and has a long history of supporting the cycling community. As a brand known for bringing creative solutions to real-life challenges, we chose this playful and bold approach to raise awareness of women’s cycling and give it the visibility it deserves. The Eraser Men do their best to remove as many of these markings as possible, but there are always more to deal with. These stencils allow us to turn something negative into something positive, helping to promote the women’s race and encouraging more people to watch it,” commented Meredith Kelly, Head of Global Marketing, at Škoda.

","\n“Škoda started as a bicycle brand and has a long history of supporting the cycling community. As a brand known for bringing creative solutions to real-life challenges, we chose this playful and bold approach to raise awareness of women’s cycling and give it the visibility it deserves. The Eraser Men do their best to remove as many of these markings as possible, but there are always more to deal with. These stencils allow us to turn something negative into something positive, helping to promote the women’s race and encouraging more people to watch it,” commented Meredith Kelly, Head of Global Marketing, at Škoda.","\"Škoda started as a bicycle brand and has a long history of supporting the cycling community. As a brand known for bringing creative solutions to real-life challenges, we chose this playful and bold approach to raise awareness of women's cycling and give it the visibility it deserves. The Eraser Men do their best to remove as many of these markings as possible, but there are always more to deal with. These stencils allow us to turn something negative into something positive, helping to promote the women's race and encouraging more people to watch it,\" commented Meredith Kelly, Head of Global Marketing, at Škoda.\n","37313d4c-ffd8-4ae6-9df2-0329f6d104a0","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-04-image",[],{"_77":2194},{"_2129":2189,"_2190":2191,"_2192":2230},"Snimek-obrazovky-2026-07-30-v-11.41.37_fcee9d47","urn:aaid:aem:1cb1d1bc-cfd7-4f99-87c4-90878556d4e7","0f62c61b-096c-4b9e-9a48-4ae80e0b2da4","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-03-text",[],{"_77":2207},{"_2202":2236,"_397":2237,"_2205":2238},"

Tour de France Femmes avec Zwift 2026

Tour de France Femmes avec Zwift 2026 runs from 1 August and to 9 August. Škoda Auto has been the Official Main Partner of the race since its inaugural edition in 2022. This year, the Czech car manufacturer will provide a fleet of 75 Superb iV plug-in hybrid and all-electric Enyaq models. The new Škoda Peaq will serve as the “Red Car” for Race Director Marion Rousse, while the all-new Epiq will join the Tour’s publicity caravan.

","Tour de France Femmes avec Zwift 2026\n\nTour de France Femmes avec Zwift 2026 runs from 1 August and to 9 August. Škoda Auto has been the Official Main Partner of the race since its inaugural edition in 2022. This year, the Czech car manufacturer will provide a fleet of 75 Superb iV plug-in hybrid and all-electric Enyaq models. The new Škoda Peaq will serve as the “Red Car” for Race Director Marion Rousse, while the all-new Epiq will join the Tour’s publicity caravan.","### **Tour de France Femmes avec Zwift 2026**\n\nTour de France Femmes avec Zwift 2026 runs from 1 August and to 9 August. Škoda Auto has been the Official Main Partner of the race since its inaugural edition in 2022. This year, the Czech car manufacturer will provide a fleet of 75 Superb iV plug-in hybrid and all-electric Enyaq models. The new Škoda Peaq will serve as the \"Red Car\" for Race Director Marion Rousse, while the all-new Epiq will join the Tour's publicity caravan.\n","GalleryModel","817f780a-74cf-4970-ae94-2a2d016e175b","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-02-gallery",[],{"_77":2257},"triggerButtonLabel","Open gallery",[2249,2250,2251,2252],"visibleFrom","visibleTo",{"_2129":2189,"_2190":2191,"_2192":2256},{"_2129":2189,"_2190":2191,"_2192":2255},{"_2129":2189,"_2190":2191,"_2192":2254},{"_2129":2189,"_2190":2191,"_2192":2253},"urn:aaid:aem:22d574ba-2d39-4382-a0dd-6ca2504552a0","urn:aaid:aem:0e462ecd-f34c-4b6e-8b41-910644d8d05b","urn:aaid:aem:634a8e54-7c1d-4243-ad81-c1ce6fb0a3a4","urn:aaid:aem:8f53ecc3-fe73-443e-81ea-54fdb1e92004","/conf/customerfrontends/settings/dam/cfm/models/gallery-v1","f29f87c9-56f6-45bc-9a4d-d9716d1fe316","/content/dam/sites/skoda-auto-com/en/storyboard/articles/449201-57d7238d8d-01-text",[],{"_77":2207},{"_2202":2263,"_397":2264,"_2205":2265},"

Every year, the roads of the world’s most famous cycling race, the Tour de France, are covered in spray-painted messages and illustrations. Some cheer on riders, while others aim to provoke or amuse. Among the more questionable creations are such “artistic gems” as drawings of penises, which have become a recurring — and unwelcome — presence along the men’s race route.

This content is hosted by a third party (www.youtube.com). By accessing and viewing this external content, you acknowledge personal data processing may occur by the relevant external provider and you confirm that you are acquainted with the terms and conditions as well as relevant privacy notice of www.youtube.com.

\n\n

These crude markings aren´t exactly welcome in live broadcasts watched by millions, so a clean-up team in a specially equipped vehicle heads out before the peloton, armed with rollers and paint. Instead of laboriously scrubbing the images away, the team covers them by painting over them with alternative shapes such as owls, butterflies, and other images.
\n
\nThis year, the makeover squad received a creative upgrade on selected stages. Škoda equipped the Eraser Men with specially designed stencils created by female artists, allowing them to transform the graffiti into striking artworks celebrating the Tour de France Femmes avec Zwift. Škoda used one of the most visible moments in men’s cycling to help expand the audience for women’s cycling.

","Every year, the roads of the world’s most famous cycling race, the Tour de France, are covered in spray-painted messages and illustrations. Some cheer on riders, while others aim to provoke or amuse. Among the more questionable creations are such “artistic gems” as drawings of penises, which have become a recurring — and unwelcome — presence along the men’s race route.\n\nThis content is hosted by a third party (www.youtube.com). By accessing and viewing this external content, you acknowledge personal data processing may occur by the relevant external provider and you confirm that you are acquainted with the terms and conditions as well as relevant privacy notice of www.youtube.com.I acknowledge and confirm\n\n\n\n\n\n\n\nThese crude markings aren´t exactly welcome in live broadcasts watched by millions, so a clean-up team in a specially equipped vehicle heads out before the peloton, armed with rollers and paint. Instead of laboriously scrubbing the images away, the team covers them by painting over them with alternative shapes such as owls, butterflies, and other images. \n\nThis year, the makeover squad received a creative upgrade on selected stages. Škoda equipped the Eraser Men with specially designed stencils created by female artists, allowing them to transform the graffiti into striking artworks celebrating the Tour de France Femmes avec Zwift. Škoda used one of the most visible moments in men’s cycling to help expand the audience for women’s cycling.","Every year, the roads of the world's most famous cycling race, the Tour de France, are covered in spray-painted messages and illustrations. Some cheer on riders, while others aim to provoke or amuse. Among the more questionable creations are such \"artistic gems\" as drawings of penises, which have become a recurring --- and unwelcome --- presence along the men's race route. \nThis content is hosted by a third party (www.youtube.com). By accessing and viewing this external content, you acknowledge personal data processing may occur by the relevant external provider and you confirm that you are acquainted with the terms and conditions as well as relevant privacy notice of www.youtube.com.I acknowledge and confirm\n\nThese crude markings aren´t exactly welcome in live broadcasts watched by millions, so a clean-up team in a specially equipped vehicle heads out before the peloton, armed with rollers and paint. Instead of laboriously scrubbing the images away, the team covers them by painting over them with alternative shapes such as owls, butterflies, and other images. \n\nThis year, the makeover squad received a creative upgrade on selected stages. Škoda equipped the Eraser Men with specially designed stencils created by female artists, allowing them to transform the graffiti into striking artworks celebrating the Tour de France Femmes avec Zwift. Škoda used one of the most visible moments in men's cycling to help expand the audience for women's cycling.\n","urn:aaid:aem:b5cd45c9-e58b-4e23-8091-c898026fe52e","

While this year’s Tour de France has given us plenty of memorable moments on the road, there’s another kind of race happening behind the scenes. Škoda Auto backed a creative initiative that turned a recurring nuisance into an opportunity to spark positive change.

","While this year’s Tour de France has given us plenty of memorable moments on the road, there’s another kind of race happening behind the scenes. Škoda Auto backed a creative initiative that turned a recurring nuisance into an opportunity to spark positive change.","While this year's Tour de France has given us plenty of memorable moments on the road, there's another kind of race happening behind the scenes. Škoda Auto backed a creative initiative that turned a recurring nuisance into an opportunity to spark positive change.\n","/conf/customerfrontends/settings/dam/cfm/models/article-v1","PageModel","/content/dam/sites/skoda-auto-com/en/pages/storyboard/article-single-page",[],{"_77":2307},"Article Single Page","logo","section",{"_2129":2299,"_61":2300,"_77":2301,"_2133":2134,"_2135":2302,"_79":2303,"_100":2304,"_391":2025,"_2277":2305,"_64":-5},"inPageNavigation","modules",[2290],"hideCookieBanner","carline","salesgroup","modelClass","modelYear","canonicalUrl","dynamicRoutes",[],{"_2129":2291,"_61":2292,"_77":2293,"_2133":2134,"_2135":2294,"_79":2295,"_2296":2297},"ArticleSingleViewModel","99583e28-d367-433c-be50-6b659dba7096","/content/dam/sites/skoda-auto-com/en/storyboard/article-single-viewer",[],{"_77":2298},"articleContent",[],"/conf/customerfrontends/settings/dam/cfm/models/article-single-view-v1","SectionModel","176333de-d259-48e2-9efb-136fa1e0c099","/content/dam/sites/skoda-auto-com/en/global-config/sections/storyboard",[],{"_77":2306},"Storyboard",{"_2129":2299,"_61":390,"_64":-5,"_2277":-5},"/conf/customerfrontends/settings/dam/cfm/models/section-v1","/conf/customerfrontends/settings/dam/cfm/models/page-v1"]

From unwanted graffiti to bold support for women’s cycling